The Benefits of Long-Term Thinking for Society


Long-term thinking is an important component of business success. It’s not just the right thing to do, it’s also good for business. Over time, short-term thinking can lead to a lack of innovation and creativity that could have led to much greater growth and profits for your company. This article will explore some of the many benefits of long-term thinking for society as well as how it will help you build a sustainable business.

Measuring long-term performance

Long-term thinking is not a new concept. Thinkers have been exploring the benefits of long-term thinking for centuries, and it’s become an integral part of many businesses’ strategies. Yet despite this, there are still plenty of people who don’t understand what it means or how to apply it in their day-to-day lives.

Long-term thinking isn’t about doing nothing for the next year–it’s about making decisions that will benefit your company in the long term. In order to do that effectively, you need to know what factors contribute to long-term success and how they work together (or against each other). This can help you make smart decisions now so that down the road everyone wins!

The bottom line

The bottom line is this: if you want to see a better world, your company, organization or government should be measuring long-term performance.

Measure sustainability and impact–not just profits. Focus on what matters to society–and don’t let short-term thinking get in the way of that goal!

Building a sustainable business

Long-term thinking is not just about the environment. It’s a way of doing business and it’s about building a sustainable business.

  • Think long term: The company should have a vision for its future, including goals and strategies for reaching those goals. This means that it needs to identify what kind of company it wants to become in 10 or 20 years’ time–and then figure out how best to get there over time.
  • Be aware of what others are doing: Companies should know who else is doing similar things so they don’t duplicate efforts unnecessarily or miss opportunities simply because no one told them about them before now (or because someone else beat them to market).

What’s next?

You may have heard the old adage, “The more you think about it, the less you know.” But in fact, there’s a lot to be gained from taking time to think things through–and this is especially true when it comes to business.

Businesses that focus on short-term growth at the expense of long-term strategy often find themselves at a disadvantage when they try to compete with companies who have put more emphasis on planning for tomorrow than today. In order for businesses both large and small (and governments) to succeed over time, we need an emphasis on long-term thinking that includes not just financial considerations but also environmental ones as well: what will happen if we keep using up resources like fossil fuels or polluting our atmosphere?

Business leaders can build better businesses by focusing on the long term.

Business leaders can build better businesses by focusing on the long term.

“The business world is in an era of rapid change,” says Harvard Business Review. “Old practices don’t work anymore; new ones are needed–and fast.” Businesses that focus on short-term profits will likely fail in a fast-changing environment, but those who invest in sustainability will thrive.

Businesses should focus on building sustainable businesses that serve their communities over time and benefit society as a whole rather than just themselves or shareholders. A sustainable business must also be profitable enough to survive through periods of slow growth or recession, so sustainable leaders must always keep an eye on the bottom line while thinking about what’s next for their organizations (and how they’ll get there).


We’ve seen the power of long-term thinking in action. By shifting their focus from short-term goals, business leaders can build better businesses that make a positive impact on society. Long-term thinking also benefits investors by providing them with more opportunities for growth and profit. As more companies embrace this approach, we’re hopeful that our world will become a better place for all of us.

Leroy Auyeung

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