Introduction Big data is a term that’s thrown around a lot these days. It’s been called “the next frontier” and “a world-changing technology.” It’s even been speculated that big data will replace the internet as we know it. While this may be true, it can also be intimidating to people […]

Introduction Mobile optimization is a must-have for any e-commerce site. But what does it mean, exactly? In this article, we’ll shed some light on the importance of mobile optimization and how it can improve your conversion rate and overall user experience. Mobile is the future of e-commerce Mobile is the […]

Introduction Personalized marketing is a great way to make customers feel like you’ve got their backs. Personalization has the power to increase profits by as much as 12{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}, and it can also improve your response rate by 4{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}. That’s because when your message feels personalized, customers are more likely to […]

Introduction In this post we will take a look at the basics of payment processing. Payment processing is a critical part of any e-commerce business, but it doesn’t have to be overly complicated. In this article, I’ll walk you through what payment processing is and how it works so that […]

Introduction The world is changing rapidly. The growing interest in sustainability, climate change, and social responsibility is revolutionizing the way we do business. As consumers demand products that are better for the environment, people are looking to companies that care about our planet and its inhabitants. That’s where sustainability marketing […]